What Items Are Considered Fashion Accessories And Why Are There So Many?

Have you been trying to upgrade your gear as in your appearance of what you wear? If you are then you will need to start looking and thinking about what your style is and find that type of brand that you like and stick with it for awhile.

As it comes to fashion and accessories you will find that there is a diverse variety of different types of accessories. Fashion accessories, like clothing, shoes and others come in different shapes sizes and more. There are clothes and other fashions made just for that type of person it can be found from kids to bigger adults.

One of the most desirable types of fashion accessories is that of jewelry. As it was stated above fashion accessories are for all types and ages of people and genders. For kids and teenagers and older people they like necklaces bracelets and that such with charms and colors. Men usually like necklaces with large charms or nice watches, while women tend to like rings with stones those of diamonds, bracelets, anklets and many more.

More types of fashion accessories include handbags or purses. Most teen girls and women like to carry all there stuff in one of these. A purse is just used to carry their stuff that they need with them and handbags are just larger than a purse and can hold more. Handbags and purses come in many different styles, shapes and sizes that is why many girls and teenage girls and older women have a variety of these.

To go along with purses and handbags traveling bags are now popular as well. Travel bags are sort of the same as a handbag but are made for men and women. A travel bag might even have a smaller handbag inside to be used to bring on to the plane with you.

Shoes also are a prized possession of many types of women. A lot of women have to own a different pair of shoes for every outfit. Due to those reasons is why women like to shop a lot. So if a woman has a lot of shoes but not enough clothes she’s going to go out and get enough to match them.

More pieces of fashion accessories are belts for both men and women. Men and boys usually wear belts as means to hold up their pants but women wear them as fashion and are not just to hold up their pants. Women’s belts arrive in many different shapes sizes styles and colors. These belts that women wear are just for fashion and are not made for any specific reason except to display their sense of style and fashion.

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Credit Card Processing

The credit card is a commonly used financial tool and its use forms an important part of personal finance. A credit card though simple to use has a networked system and structure that enables payment through a plastic card with minimal chances of misuse and fraud. The credit card industry mainly comprises of:

  • Card Provider: Cards providers are very few in numbers. Some of the known credit card providers are: VISA, MasterCard, JCB, American Express etc. The logos of these card providers are what we very often see on entry to a store.
  • Card Issuers: financial institutions such as banks issue a MasterCard or VISA or any other card to card holders. This card will have logos of both the financial institution and the card provider.
  • Card Acquirer: The card acquirer processes the cards accepted by any store and this service is known as credit card processing or merchant account services.
  • Merchant Account: The merchant or stores have an account with a credit card processing service to enable credit card payments in their store.

Every credit card transaction initiates a flow of information and exchange of money between the credit card processing organization, card issuer and the merchant account authorized and conducted by the credit card provider.

Credit card processing services do not limit their services to acceptance of credit cards alone but also enable the processing of various payment mediums such as: debit cards, electronic cheques, gift cards and other forms of payment.

The credit card processing organization performs the key task of authorizing the credit card when presented to the merchant instantly. The credit card processing organization then debits the card issuers account and credits their account with the amount of purchase made by the card holder.This implies that the card issuer pays the card processing services for the transaction. The card services organization then makes the payment to the merchant after deducting a transaction processing fee.

This is the procedure followed for every credit card transaction and it is made easy for you due to the efficiency of various parties that are involved in making credit card transaction an easy process.

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Social Media: Why Do Some People Look Towards Social Media To Give Them Approval?

In the beginning, it could be said that people generally used social media to get in touch with their friends and family; the people who they actually knew. But as time has passed, this is no longer why a lot of people use it.

As for the people who only use it to stay in touch with their friends and family, it is likely to be no different to how it was when they first started using it. Now, they might notice that the site they use no longer looks the same as it did or that others use it differently, but that could be as far as it goes.

Friends

If one only added people who they knew when they first started, there is the chance that this is no longer the case. Even if they have only met someone once, they could still end up adding them to their ‘friends’ list.

When this takes place, they might only be thinking about how this will have an effect on how other people perceive them. For example, if one has a certain number of ‘friends’, they can end up being seen as popular.

One Purpose

What this can then show is they are more concerned with how they look than they are with connecting to others. This doesn’t mean that they won’t talk to others; it just means that it is unlikely to be their priority.

And if one has this approach when they go online, there is a strong chance that they have a lot of ‘friends’ who are just the same. In addition to this, it might also be important for them to look right in other ways.

The Perfect Life

What this can then mean is that they will want other people to believe that they live the ultimate life. As a result of this, they are going to have to be very careful when it comes to what they share.

It will be vital for them to share pictures where they are having a good time, and being in exotic locations will also help. If one looks as though they are enjoying themselves in a warm country, it can be normal for people to believe that they lead a good life.

The Right Image

Along with this, one can also have the need to look right, and this is going to be relatively easy. Not only can they choose what pictures to upload; they can also change how they look.

Through using the right angle and the right light, one can take pictures where they look their best. Once this has taken place, one can make a few major or minor changes to the images.

An Act

In this sense, it might be accurate to say that when one uses social media, they are putting on a performance. This is their stage, and they are choosing to be someone who has their life together.

But like someone who acts in the real world, they are not going to be able to truly connect to anyone when they are playing a role. Who they are has been put to one side, and their needs are going to end up being unmet.

Approval

When one has this approach when they go online, it is likely to show that they have a strong need for approval. If their ‘friends’ don’t give them the kind of feedback that they need, they could end up being in a bad way.

However, this doesn’t mean that this is the only way they will come across when they are this way. For one thing, one might not try to create the impression that they lead the perfect life, and they might not even edit their pictures.

A Number of Ways

One could receive the approval they need through posting funny videos or memes that make people think about the world differently. What this shows is that one is not going to need to rely on their appearance and neither are they are going to need to travel all the time.

And as long as they have some kind of device, it can allow them to receive approval whenever they need it. It is then not going to be necessary for them to delay gratification; they can fulfil this need instantly.

A Closer Look

When it comes to the people who behave in this way and the people who don’t, it is clear that there is a big difference. What this can show is that the people who do need a lot of approval are emotionally dependent on others.

As they are unable to handle how they feel, they need other people to regulate their inner world. But this is not the only thing that can be involved here; they can also be in a position where they haven’t got any close friends.

One Direction

If they had people around them who they were close to, they would be able to receive the approval and the validation they need from them. And through having the ability to regulate their inner world, they wouldn’t depend on other people to do it for them.

The reason one doesn’t experience life in this way and looks towards social media to give them approval can be the result of what took place during their early years. This could have been a time when they didn’t receive the kind of care that they need in order for their brain to develop in the right way.

Conclusion

The ability to regulate their emotions wouldn’t have developed, and this would have stopped them from feeling comfortable enough to reach out to others when they need them. Ultimately, no one is their own island, and this is why human beings need other people.

But when one doesn’t receive the right care, it can set them up to be dependent on others, or to go the other extreme and become extremely independent. What this emphasises is how important it is for children to be brought up in the right way, and for there to be help available when this doesn’t happen.

Prolific writer, author, and coach, Oliver JR Cooper, hails from England. His insightful commentary and analysis covers all aspects of human transformation, including love, partnership, self-love, and inner awareness. With over one thousand two hundred in-depth articles highlighting human psychology and behaviour, Oliver offers hope along with his sound advice. His current projects include ‘A Dialogue With The Heart’ and ‘Communication Made Easy’.

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Why So Many People Will Talk You Out of Online Marketing

In this modern society where almost everything is digital, it is hard to believe that there are still those who prefer traditional methods, such as in the field of advertising.

Online advertising has been a hit in the last decade. Internet marketing has taken over businesses by storm and doubled their revenue. However, some people still see the field as unnecessary and taxing so they try to convince others to veer away. Below are other reasons why some individuals dislike online marketing:

Inability to adapt with technology
A person may refuse the method because they may not be technology savvy. They are afraid that technology is hard to monitor or manipulate so they choose to stay manual.

Mastery of craft
A lot of traditional people spent years perfecting their craft, so they believe that their capabilities are sufficient. Online marketing is a threat to physical advertising because it minimizes the need for logistics, hence the repulsion.

Less Jobs
Some people think that digital work reduces employment opportunities due to computers replacing manual labor. Only a handful of people are necessary to make internet marketing work.

Information Breach
Putting everything on the internet is a risk for hacking or information leakage that’s why many are skeptical about it. Online marketing requires a substantial amount of data that can be easily stolen or erased.

Lack of Equipment
Many marketers don’t have reliable internet or computers to handle critical work. Manual advertising is easier to delegate and segregate, so smaller businesses prefer it.

Lack of Empathy
Advertisers believe that online marketing is not good for client relations because it promotes a more detached form of communication and a robotic response. Manual advertising is more personal so it is easier to convince people.

Lack of Authenticity
Marketers are wary of online advertising because people nowadays are harder to convince, especially in terms of the authenticity of a product. Since everything can be manipulated or edited, they would have to work more to attract clients.

Population of Non-internet users
A big percent of the population is still manual so it is impractical to promote online marketing in these areas. Online commercials only work with regular exposure but if the audience only uses the internet a few times then it is a wasted effort. Manual advertising is beneficial when people are more inclined to support physical efforts or are part of a community network.

Promotes Mediocrity
Senior marketers believe that online marketing encourages laziness in the younger advertisers because most materials can be recycled, edited or rehashed. Marketing is a skill developed from experience and virtual training may not be enough to develop and create a better breed of advertisers.

Technology is a waste
People believe that using gadgets and computers are harmful to the health of workers so they don’t encourage the employment related to such. Manual advertising promotes brain functions through practice and personal relationships development. It is important for some people to backlog technology to help the environment.

Despite the many reasons why people may talk you out of online marketing, it is still undeniable that this form of marketing has a lot of potential. Learn how you can maximize the web when it comes to marketing your products and services, so you can expand your reach.

John Richards has many years of experience creating and developing books, eBooks, manuals, and videos, on a variety of subjects, including online wealth, pet care, Internet marketing, direct mail, health and wellness, and CD/DVD distribution service. John’s website provides ideas and practical advice for people who want to enjoy the rewards of earning an income from home using simple websites.

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Tips To Help You Plan A Fulfilling Cruise

Cruises are some of the most exciting vacations you can choose to enjoy. They offer unbeatable value because you do not have to think about constant transportation needs from place to place and neither do you have to pay costly airfares to your destination. The cruises give you the chance to enjoy refreshing sea air helping you relax and simply enjoy the warm ocean breezes whenever. With so many ports scattered around the world, you can place a cruise travel to visit areas that you have always wanted to visit.

If you love water and water activities, then cruises will prove to be most rewarding to you. But then to enjoy the most pleasant experience you still need to plan properly for your cruise. When everything is in order from the initial stages, then you are bound to enjoy a fulfilling vacation on a ship.

1. Know the number of people cruising with you

If it is just a few of you, then planning should be easy, but you will need a lot more planning and coordination when you plan to travel with more family members and friends. If you are bringing children along, then you need to make sure that the cruise package has plenty of activities for them too. You can plan for a private kind of cruises or you can choose to pay for cruises that accommodate lots of other people headed the same direction you are. The important thing is to choose what works for you and the people you are tagging along.

2. Choose the best cruise length

Cruise packages differ in length and the vacation time you have available should help you select the length that is most suitable. A cruise can be only a few days or you can choose one that goes for a week and more. A weekend cruise can be a great choice for those with little time to spare. With so many destinations and packages, you should be able to plan a cruise length that you can afford and enjoy to the fullest.

3. Pick the best stateroom

People have different preferences when it comes to cruises and your stateroom choices should be guided by your vacation preferences. For instance, if what you dream of is lounging in a private balcony as you enjoy the gracious tropical views, then a balcony stateroom is the ideal selection. Couples can cruise in a suite or a penthouse to get the most from the cruise vacation. If you are a little pressed on a budget, then you can always settle for an inside stateroom. Some cruise packages can offer you additions such as 24 hour butler for your luxury experience.

4. Consider onboard activities

Even when you are going on a romantic cruise vacation, you will definitely need activities to fill your time on board. Find out what activities you will find on-board and how exciting they will make your cruise. Spa services, wine tasting, bingo, culinary demonstrations, live entertainments and others are some of the most popular on most cruises.

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7 Reasons How Goa Will Blow Away Your Winter Blues

According to experts, the seasonal affective disorder (SAD) or winter blues affects millions of people around the globe. People of any age may get effected by it. If you have been suffering from winter blues, you are not alone. It’s said that traveling can help you deal with your SAD, and if you happen to be from India, you may get ready to leave for Goa. Here are 7 reasons how Goa will blow away your winter blues.

Amazing Natural Beauty

Goa has incredible natural beauty with a great deal of green forests and beautiful beaches. Some of the must-visit beaches include Baga beach, Anjuna beach, Calangute beach and Candolim beach, just to name a few.

In the majority of shacks, you can get umbrella and beds for free if you love to eat at beach shacks. Aside from this, most of these places offer different types of Indian, continental and seafood. You may also get to South Goa to take your time at the serene beaches.

Old Goa

Old Goa is a beautiful place to visit the popular places, such as churches of Francis of Assisi, St Augistine and Basilica of Bom Jesus, to name a few. In the evening, you have the option to visit Panjim. Old Goa also has some of the finest Casinos of the country. Just be careful, as you don’t want to spend all your money over there.

Electronic Music

If you love Electronic Music, Candolim and Vagator are your places. During the last 7 days of December, you can attend the popular Sunburn and Supersonic events. Usually, visiting Goa will cost you more money during New Year, but it will be worth the money. The crowd during the New Year makes an incredible atmosphere.

North Goa clubs

If you love to party, you may head to the dance clubs of the North Goa. The majority of the clubs are not that expensive. There you can enjoy music late at night. Clubs that are the most popular include Sinq, LPK, Club Cabana and Curlies.

Food Lovers

If you love to eat seafood, Goa is the best place. Throughout the state, you can find a variety of sea food as well as cheap alcohol. You can also eat alcohol Fenny, which is made from coconuts and Kaju.

Adventures

For adventure lovers, Baga beach, Calangute beach and Sequirem beach are your places. On these beaches, you can play a variety of sports, such as water scooters, Para sailing and scuba diving.

Biking and cycling

Throughout Goa, you can hire bikes or cycles at many of the rent shops. If you want, you can hire cheap Royal enfields and 4 wheelers for a couple of days to have fun. You can cruise along the streets of Goa and drink roadside tea or coconut water.

So, if you are having winter blues and would like to go somewhere for a few days, we suggest that you give a go to Goa. This beautiful state has a lot to offer. Hopefully, you will have a great time over there.

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Tips on How to Start a Home-Based Facial Business

Beauty is a very lucrative business. Every year, billions, even trillions of dollars are spent all over the world just on hair care, cosmetics, and skin care. This is the reason why it’s not surprising to see beauty based businesses popping up like mushrooms all over the place. Cosmetology, or anything that has to do with the beauty industry is probably one of the most popular professions at present. It provides a lot of opportunities for growth and profit which makes it one of the fastest growing careers. However, a lot of people get intimidated to put up their own beauty business because of the high capital cost that it requires. But don’t let that hinder you from starting your own business. If you don’t have enough funds yet to rent a commercial space for your business, having a home-based facial business is a great way to start your beauty career. Let me share to you some tips on how to start your very own home-based facial skin business.

1. Plan it out. Like any other business, you have to make a detailed business plan. A well written business plan will definitely play a big role on your business’ success.

2. Learn before you earn. Before you even open your home business, you have to be armed with enough knowledge on what you will do. It would be best if you become a licensed aesthetician first prior to opening your business.

3. Once you’re all set, you can now register your business on your city or town. You need to have the necessary permits for your home-based business to operate.

4. Designate an area of your house to your business. It could be a spare room or a small space anywhere in your house. Once you’ve designated an area, you can now start to decorate it. Make your space appear like a professional spa. You can do that without spending a lot. Just choose your decors properly. Don’t forget to load up on aromatherapy candles and other spa essentials such as oils.

5. Invest in a skin care device. There are a lot of skin care devices available in the market today. Having your own skin care device could really help your business boost its popularity.

6. Market your business. There are many ways to market your home-based business. You can put up your business website so that people on your area and surrounding cities can find you. If you have the budget, you can also have some ads placed on your local paper and you can also give out flyers. It’s also best to have business cards ready so anytime a customer hops in, always give out a business card so that he or she can endorse your business to others.

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Online Shopping for housewarming and weddings in Lebanon and Middle East Where does it stand today?

Why is Lebanese e-commerce so dormant?

The retail sector has evolved drastically over the past decade. Buyers are no longer limited by the physical presence of inventory, nor are they forced to vent into their overheated cars, get stuck in hours of traffic, only to find out that the overcrowded shopping center has run out of their favorite item.

E-commerce has allowed users to purchase anything they would like with the click of a few buttons and a couple of days of delivery time. Lebanon, with its increasing internet and credit card penetration, as well as its tech-savvy and trendy shoppers should be one of the region's first e-commerce adopters! Neverheless, Lebanon still relies very heavy on bricks-and-mortar shopping, while online shopping is only given a second (third, fourth, or fifth) thought! So why has e-commerce in Lebanon and the Middle East lagged behind the rest of the world? Below are the three major reasons why Lebanese e-commerce has been struggling to catch up:

1. Lack of viable payment portals:

The country has two reliably out-dated payment portals that do not integrate with the websites. As such, customers are directed to external links and forced to re-enter their credit card data for every purchase. This is highly impractical and reduces the ease of second purchases.

In addition to the out-dated nature of the payment portals, they command a monopoly on the market and charge exorbitant fees: $ 350- $ 500 initiation fee, 3.5-4.0% transaction fees, as well as $ 35- $ 50 / month "maintenance" costs .

Furthermore, the lack of Paypal and other online payment portals in Lebanon creates an incentive challenge for e-commerce businesses.

"Ease of payment" is ranked as one of the highest conversion factors for e-commerce businesses. Lebanon provides dismal options, and then online businesses struggle to provide dynamic options such as one-click purchasing and Paypal.

2- Lack of practical online shopping:

Most new e-commerce businesses in the Middle East have been set up to cater to the "trendy" and "hip" crowd. They offer flash sales of highly priced designer items, indexing of exclusive local boutique designers, or niche gift items that cater to niche consumers. Furthermore, the "old guard" of e-commerce in Lebanon provide the typical online gift selections flowers, chocolates, teddy bears, and other "one-off" emotional gifts.

With the exception of very few sites, most Lebanese websites have a very basic design with little attention to practicality and detail. Menus pop-up in impractical ways, data entry is challenging, and most products are not searchable.

Examples of these "old-guard" websites are:

Exotica flowers: This site charges high shipping costs, overcharges for its bouquets, and tends to deliver smaller and cheaper bouquets than it promises online (it's happened to me on multiple occasions!). Furthermore, they only deliver flowers! They are one of the highest ranking e-commerce sites in Lebanon at 1.3M globally (www.alexa.com). They also take credit for adopting the online delivery system early, although they have not felt the need to improve due to lack of a sizable competitor.

Buy Lebanese: Colors, fonts, sizes, photos, and boxes are not user-friendly. Neverheless, they rank pretty high on Alexa.com: 2.5M globally. This group takes credit for being one of the early adopters of e-commerce in Lebanon! Hat-tip to their foresight!

961 gifts: not sure about the website name, the design looks basic, but menu items are clear. Their product strategy is broadly based on flowers, perfumes, cosmetics, and brandless accessories – 4.2M global ranking

Examples of the newer "niche consumer" sites are:

Lebelik, Eezmeez, Marka VIP

Some of the newer websites have focused on great design and have achieved relative success in the hip and young markets. Nearheless, away from Marka VIP which is based in Dubai, none have managed to truly achieve a sufficiently large market.

3. Purchasing power is in the expat community

Businesses that focus on the local online purchasing power will struggle in the short term. Hopefully this will change as Lebanon progresses ( hopefully) . However, until then, the buying power for Lebanese e-commerce sites will be coming from Lebanon's expat community seeking to provide gifts to their families and loved ones in Lebanon. This creates a rather challenging market for e-commerce businesses. How do you target your Diaspora? Who is your target consumer? Is the market over-fitted with one-time gifts such as chocolates, flowers, and niche designer items?

How to fill the gap

As such we identified the need for the establishment of a practical well-priced website that provides customers practical and quality options for gifts or personal use. The reasons I believe that such a model will overcome the sector's challenges are:

A- The payment portal technology will inevitably improve, along with the market's trust of online payment

B- The market is arranged with one-off gift items that typically fall under the flowers, chocolates, and traditional gift items. Therefore, competition is minimal

C- The market has seen high quality designer boutiques pop up online, but these only cater to a niche market segmentation. Highlighting the fact that the adoption of online purchases is on the rise

D- There is no website that provides practical useful household gifts with high quality branded items

In summary, there is a gap in well-priced high-quality branded items online in the Middle East and Lebanon. There is a gap in websites that provide quality household items such as Riedel, Nambe, Pip Studio, Bodum, Greenpan, Images D'Orient, Voluspa, as well as many other global brands. Rather than sending flowers, chocolates or highly-priced niche products, the consumer would not want to have an online option for:

A- Housewarming gifts to Lebanon

B- Wedding registries in Lebanon

C- Wedding gifts to Lebanon

D- Lebanese gifts that do not involve cheap chinese products, high-priced niche items, or flowers and chocolates!

Thanks!

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Stability, Predictability, Consistency, and Standardization in the Flow of Commerce

The best of all possible worlds is for the government to stay out-of-the-way of commerce, industry and business, and very rarely institute regulations. There are some times when government and businesses, industry associations should collaborate for the sake of standardization, but again, very rarely. The tendency to allow industry collusion, create monopolies, duopolies or quasi-cartels is just too easy. Further, once you create one regulation it’s hard to prevent the add-on affect, the temptation is just too great to add exceptions, additions, clarifications as lawyers, unions, and consumer groups work to lobby legislators to intervene with the regulatory apparatus.

A few years back this was a big conversation at our Think Tank, and one think tanker Andrew stated: “I would have to agree that businesses do need some form of standardization, but we must also understand several concepts! A business must have the capability to micromanage for maximum efficiency. I believe states should be granted the power to standardize businesses, not the federal government.”

Okay but, where I see the definite need for standardization are with things like Internet Protocols, railway track width, freeways for intrastate travel, airport runway markings, frequencies used in communication, food safety, etc. In a big state like TX you could get away with doing almost everything counter to the overall prevailing way of doing things, it’s practically large enough to be its own country, and some Texans would prefer it to be still. Pretty independent minded, even with the population’s mindset of succession from the union. It even has its own electrical grid.

Still, with regards to the flow of energy, transportation, distribution, communication, currency, etc. we need standardization. And to the point of having each state decide, what about every county, every city, or every HOA, down to every person, where do you stop the breakdown of centralized standardization.

The argument for state level standardization could be argued against by someone who is a County Supervisor telling the State to go to hell, we want to do it our way, especially a county like the County of Los Angeles, with 16 million people in it, also larger than most countries. How about a city telling the county where to go, again as an example, let’s take the City of Los Angeles VS County of Los Angeles, see the point.

And realize I am not making an argument for a global government here, but we also need some standardization there too, for aviation, which we do have, maritime, trade rules, and having the Central Banks work together so no one Central Bank doesn’t destroy the entire global economy. See that point. We need SOME standardization, but we MUST retain regional variation. We do this at the Global Level, but we don’t do it enough at our Federal Level with regards to the states in the US and that’s why we have issues now. Think on this.

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Unique Features of E-Commerce

Nowadays E-Commerce is the buzz word. Although it is omnipresent but we never realize its importance primarily because it is known by different names. People do site promotion, SEO, affiliate marketing, and many other things but the goal is same i.e. to get clients and sell the products or services of the company. ‘E’ is just a medium to transact online. I will be listing some peculiar features of e-commerce which makes it considerably appreciable.

Ubiquity – In traditional commerce, a marketplace is a physical place we visit in order to transact. For example, television and radio are typically directed to motivating the customer to go someplace to make a purchase. E-commerce is ubiquitous, meaning that it is available just about everywhere at all times. It liberates the market from being restricted to a physical space and makes it possible to shop from your desktop. The result is called a market space. From consumer point of view, ubiquity reduces transaction costs – the cost of participating in a market. To transact, it is no longer necessary that you spend time and money traveling to a market. At a broader level, the ubiquity of e-commerce lowers the cognitive energy required to complete a task.

Global Reach – E-commerce technology permits commercial transactions to cross cultural and national boundaries far more conveniently and effectively as compared to traditional commerce. As a result, the potential market size for e-commerce merchants is roughly equal to the size of world’s online population.

Universal Standards – One strikingly unusual feature of e-commerce technologies is that the technical standards of the Internet and therefore the technical standards for conducting e-commerce are universal standards i.e. they are shared by all the nations around the world.

Interactivity – Unlike any of the commercial technologies of the twentieth century, with the possible exception of the telephone, e-commerce technologies are interactive, meaning they allow for two-way communication between merchants and consumer.

Information Density and Richness – The Internet vastly increase information density. It is the total amount and quality of information available to all market participants, consumers and merchants. E-commerce technologies reduce information collection, storage, communication and processing costs. At the same time, these technologies increase greatly the accuracy and timeliness of information, making information more useful and important than ever. As a result, information becomes plentiful, cheaper and of higher quality. Information richness refers to the complexity and content of a message.

Personalization – E-commerce technologies permit personalization. Merchants can target their marketing messages to specific individuals by adjusting the message to a person’s name, interests and past purchases. The technology also permits customization. Merchants can change the product or service based on user’s preferences or prior behavior.

E-commerce technologies make it possible for merchants to know much more about consumers and use this information more effectively than ever before. Online merchants can use this information to develop new information asymmetries, enhance their ability to brand products, charge premium prices for high quality service and segment the market into an endless number of subgroups, each receiving a different price.

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